What You See Is What You Get?

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Another guest post by Dana


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We've all seen them - the remarkable "before" and "after" shots in diet industry ads.

It's the best way for promoters of weight loss pills, diet plans and exercise gadgets to sell their products, right? A visual example of how you will look if ...

Here's a short clip, taken from the documentary-style film, "Bigger, Stronger, Faster" that shows the "reality" of many of these before/after shots .

We all know before/after are altered to some degree, but shot on the same day? Really?

I suppose the disclaimer "Results are not typical" should be enough, but "Results are not real - photos were taken the same day" might be more ethical.

What do you think? False advertising or creative license?

*A special thanks to Curvy Jones for the inspiration behind this post*

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